Challenges in Your Paving Business
You face challenges every day in your paving business – in your operations and organization of course – but also in making sure your customers are being wonderfully served according to their expectations. This is no easy feat given the amount of competition and also having the pressure of revenue seasonality. Your management team wants to ensure quality by being involved in the work, but you also need to have enough time for lead generation and the right steps in following through with each and every lead in a timely manner.
Your team also has the challenge of figuring out how to use all of the technologies that can make you a lot more effective. And most importantly figuring out how to provide the best possible customer experience to your prospects and customers – to make sure they keep choosing you and introducing you to other possible commercial or residential accounts.
Key Ingredients for Growing Your Paving Business
Train your team members to be able to handle different roles in your business not just what they are used to or the hands-on laborer part. By giving your folks chances to try things that are a little out of their comfort zone, you will discover new potential talent areas and inspire new ways of doing things. This may help you lower your job costs, reduce your overall expenses, and can help your overall operations improve.
Encourage your personnel in the field to be your eyes and ears with customer observations and expectations. Teach them how to talk more effectively with customer folks and how to be service oriented when they are on-site working on a job. Make sure there is one point of contact at your management team named for each and every job, and that everyone knows to keep the that individual updated about project activity, timeliness, and levels of quality observed.
Use technology to help you make your customer communication great – throughout the entire lifecycle of first responding to leads, in your dialog with prospects, in estimation and getting quotes sent out, during the project itself, following through with invoicing, and in asking for their feedback and references. There are so many ways now available to provide an outstanding customer experience at every step of the way and set yourself apart from the competition.
Info724’s Customer Experience Blueprints for a Paving Business
Most paving companies could benefit by transforming the Customer Experience they provide… and by using technology to operate better. Achieving Process Excellence with IT and fully leveraging the Internet can help you bring on new customers and operate much more effectively to increase profits.